HEINEKEN
In this blog i will write about Dutch beer producer Heineken. Heineken is the biggest Dutch beer brand. The company was founded by Gerard Adriaan Heineken in 1864 in Amsterdam. Heineken has about 170 factory's worldwide in 70 different countries. Heineken has about 54.000 employees. Heineken produces a lot of different beer types for different target groups.
In this blog i will write about Dutch beer producer Heineken. Heineken is the biggest Dutch beer brand. The company was founded by Gerard Adriaan Heineken in 1864 in Amsterdam. Heineken has about 170 factory's worldwide in 70 different countries. Heineken has about 54.000 employees. Heineken produces a lot of different beer types for different target groups.
Heineken has a lot of commercials at television. These commercials are very important for the known of Heineken at the people. Also Heineken sponsors big sports events. Including the biggest European soccer cup: The UEFA Champions League, The Heineken cup: a rugby competititon and The Heineken Open: a tennis tournament. 
Heineken is a worldwide very popular beer brand and a lot of people like the taste of the beer. It has something special.
Heineken also sponsors big musical events like the Oxygen music festival in Ireland and The Heineken Open'er Festival.
Also in the most discotheques in Holland sell only Heineken. The most visitors (youth) prefers the Heineken beer and for example not the Amstel or Grolsch beer.
Heineken has a lot of competitors. So Heineken has to be special in comparison with the other beer brands. The biggest national competitor is the brand Grolsch. Other competitors are the brands: Alfa, Hertog Jan, Brand, Bavaria, Schutters, Palm and Dommelsch.
