To attract a consumer you have to be famous and known by the consumer. So promoting your product is one of the most important things for an company. Also is it important to create an image in the head of the consumer. So Heineken has a lot of different kinds of promoting.
The most important one is the tv commercials. Also the Heineken slogan: ''Biertje?'' is very known by the Dutch people. Everyone knows about Heineken and their product.
Also the slogan: ''Heerlijk, helder, Heineken'' is famous. The tv commercial ''Heineken walk in fridge'' (introduced in 2008) was one of the best commercials of the last decenium. 
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