Competitors (2)

In this second blog about competitors I will write about competitors from outside The Netherlands, like Carlsberg from Denmark, the German Becks and Palm from Belgium

Carlsberg

The Carlsberg Group is a Danish brewing company founded in 1847 by J.C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen in Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerato Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.

Becks

The German beer brewery Becks was founded in 1873. The brewery from Becks is in Bremen, In North Germany. Becks has 11 different beer types at the moment, with also the ''Oktoberfest beer''. This beer is special made for the Oktoberfest in Germany. The Oktoberfest is a big festival in Germany where lot of people drink Beer, so this is very smart from Becks to adapt to this.

Palm

The Belgium beer Palm was founded in 1597 and is one of the biggest Belgium beer brands. In the first world war the Palm brewery were completely destroyed. Arthur van Roy completely rebuild the brewery and Palm became bigger. Now in the 21th century you can buy the Belgium beer in every Dutch supermarket.