The Uefa Champions League is the biggest European football competition. The best clubs from countries al over Europe join The Uefa Champions League. The Uefa Champions League (Called the Europe cup before) was founded in 1955, when Real Madrid won the cup for the first time. Clubs as: Manchester United, Liverpool FC, Arsenal FC, Chelsea FC, FC Barcelona, Real Madrid, Olympique Lyon, Inter Milan, AC Milan and Bayern Munich play almost every year in the Champions League. Also Dutch clubs joined The Uefa Champions League like : Ajax Amsterdam, Feyenoord, PSV Eindhoven and Dutch Champion of last season AZ Alkmaar.
Heineken is one of the biggest sponsors of The Uefa Champions League. A lot of people watch the matches and commercial breaks during a football game, so if you promote your brand in commercials and on billboards, your brand became more famous.
Heineken invest millions the became famous at the consumer, so the consumers buy Heineken.
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