History (After world war I and II)

After the world war I and II Heineken rises up and the cliens begin to buy more beer.

Here I will tell about some highlights after the World war.


1948
Prince Bernhard of the Netherlands grants the rights to his Coat of Arms to HBM.


1949
The Netherlands transfers sovereignty to the new Indonesian government. The Surabaya brewery becomes 'Heineken's Indonesian Brewery Company'.


1961
The Kumasi Brewery in Ghana opens. Heineken owns or has an interest in 4 breweries in the Netherlands and 24 abroad, including properties in Egypt, Italy, Venezuela, Angola and the Belgian Congo (today Zaire).


1964
A new international logo is introduced, for labels, coasters and other visual designs. Among these are the famous 'Heineken lips', the two red semi-circles enclosing the black stripe and name on the coaster. The style has remained the international icon by which the brand is still known.


1968
Heineken takes over Amstel Brouwerij N.V. as well as soft drinks producer Vrumona N.V. in Bunnik (the Netherlands), thus securing its share in the Netherlands internal market, which is heavily under threat from foreign competitors. The first Heineken advertisements appear on TV.


1983
The company enters into brewing cooperation in Brazil with Coca-Cola bottlers, producing Kaiser beer. Today Cervejaria Kaiser is the third brewing group of Brazil. Kirin Brewery Company Ltd. starts to brew Heineken under license in Japan.


1998
The Heineken University is opened. This is a training infrastructure designed for the optimal use and expansion of know-how and experience within the company.


1999
In the Netherlands, the Heineken brand is voted 'Brand of the Century' and Alfred Henry Heineken is proclaimed 'Advertiser of the century'.